Rebranding, website and web application designed for a payment partner for companies in Africa.
01 一一 03
Kyshi is a UK-based company that provides digital expansion services to global companies enabling accelerated expansion and payment reconciliation across Africa.
(Details)
Client
Kyshi Limited
Location
London - United Kingdom
Category
Payment Technology
Year
2024
Deliverables
Visual/Brand Design, Interaction Design, Web app Design
CHALLENGE
Kyshi started on a mission to save the day for Africans - ensuring that we could send or receive money anywhere in the world. Kyshi served 100K+ users and processed over $120M in less than 3 years.
As Kyshi evolved, they realised that for Africans to do more, they had to break the barriers to bring commerce globally. Today, Kyshi is on a mission of inclusion - they’re opening the doors for global merchants to serve Africans seamlessly and efficiently.
WHAT I DID
Brand Audit
Stakeholder Interviews
New Design System
Web app Design
Leadership Workshops
Competitive Landscape Audit
Primary Colors
The Kyshi primary colors are to be used on all visuals, digital and marketing communication
#FFFFFF
60%
Digital Style Guide // Kyshi
Secondary Colors
The Kyshi secondary colors were pull from the colors of tech color to give a minimal feel. They should be used sparingly throughout illustration, photography, and product in order to maintain meaning and potency.
#E8E8E8
50%
Digital Style Guide // Kyshi
#3D3318
5%
#FFEA4B
5%
#8EE2E1
5%
#20241B
5%
#380406
5%
#FFD4F2
5%
#D8D8D8
10%
#88989F
20%
#AFE57F
5%
#86EA5C
5%
#0A3400
5%
E-commerce
Subscription Services
Digital Marketplaces
App and Game Development
Gaming and E-sports
Travel and Hospitality
Consulting and Professional Services
Nonprofits and Charities
E-Learning & Education
Manufacturing & Wholesales
Telecommunications and Utilities
Financial Technology Startup
Startup Retail Franchises
WEBSITE / WEB APPLICATION DESIGN
With the introduction of the new visual identity, I established a cohesive look and feel across all internal and external communication channels. Additionally, I revamped the website and web application, incorporating requested features and expanding the product's capabilities. Collaborated with the design team, and conducted workshops to optimize the future utilization of the design system, brand guidelines, and other essential brand elements, ensuring their evolution aligned with the brand's growth.
WHAT I DID
Brand Guideline
Design System
Website Roadmap
Website Design
UX Research
Web Application Design
Art Direction
UX Writing
Iconography
Website
Web Application
🇰🇪
Kenya
🇬🇭
Ghana
🇨🇮
Côte d’lvoire
🇳🇬
Nigeria
🇿🇦
South Africa
🇷🇼
Rwanda - RWA
🇲🇺
Mauritius - MRI
🇰🇪
Kenya - KEN
🇿🇦
South Africa - RSA
🇲🇦
Morocco - MAR
🇳🇬
Nigeria - NGA
🇬🇭
Ghana - GHA
🇧🇼
Botswana - BOT
